Knock, knock, knockin’ on Google’s door!
You may have the most amazing website ever conceived BUT if nobody but your mum knows about it, it’s a waste of time, effort and money.
You need to tell search engines about yourself. and keep telling them. That is done through SEO ( Search Engine Optimisation). In simple terms that means using words and phrases in your website that makes you easily found and indexed by Google and eventually improve your position in the search engine results.
What is WordPress SEO?
If you configure your WordPress website properly, optimizing it, your content will display in search engine results.
There are many ways to increase you rankings including:
- focused keywords for each page
- getting reputable sites to link back to you
- creating internal links
- adding tags to all images
- writing blogs and articles
- getting listed on relevant directories and so.
It never stops and if you keep looking you will find more opportunities as you go along. If you don’t “feed” your SEO it will diminish and eventually your site will fall off the search engine pages.
Am I doing enough to promote my site?
- Am I blogging regularly? (yes I am right now, here)
- Am I mutually linking to related sites?
- Do I have good keywords in my headings and alt tags for images?
- Does my Meta description include keywords?
WordPress SEO Must-Do’s
No.1 vital action is research good Keywords, don’t just guess them, check and use the most relevant and productive terms.
You also need to know how people are using search engines to find the service you are providing.
Create a list of keywords aimed specifically at your target audience. Generic terms will weaken your efforts. Narrow the target market down to those people you REALLY want to find.
Use long-tail keywords with phrases specific to your business.
If you sell “t-shirts” don’t just use the term “t-shirts” (there are billions of them!), instead use something like “coolest t-shirts for summer” etc. Think of terms that will appeal to your market, age range, locale, economic status, low cost, luxury and so on.
Search for those key words and see who pops up. If you see big name brands, try something different until you bypass those big boys. Researching and create keywords with tools such as https://serps.com/tools/keyword-research/
Create Good Meta Descriptions for all Pages & Posts
Meta descriptions are the short “intros” you see after the main title in search engine results. Meta descriptions give you the chance to describe quickly and simply what your page is about and hopefully “sell” your services to the viewer.
What is a “good” Meta description?
- A short, factual summary of what your page is about.
- Always include your keyword.
- Include a call to action… e.g. “CALL NOW”, GET FREE TODAY”. Prompt people to DO something… NOW!
How do I create my Meta descriptions?
One of the best (free) plugins for WordPress SEO and editing descriptions is Yoast SEO (https://yoast.com/).
Optimize your URLs
- Your URLs should be logical and easy to read.
- They should include your chosen keyword or phrase.
SEO optimize your images
Don’t forget your images also play a vital role in improving your SEO. Google displays both text and images on search result pages. Image optimization done for SEO is to do with image “title” and the “alt tag” information. Use you keywords in the image file name as well as the title and alt tags.
Use a Responsive Theme
Mobile devices have overtaken desktops etc. for surfing the net so it’s vital that your site is viewable on ALL devices. To that end Responsive is the way to go. Your site must adapt to the device and screen size used by the user. If it doesn’t then you most certainly will be penalized by Google! Don’t get left behind in the museum, update to responsive design. Remember the days of “pinching” screens? … they are GONE! Without a mobile friendly site, you provide a poor user experience and your bounce rate tends to increase.
Include Internal & External Links
It’s important to include both inbound and outbound links in your content. Internal links help visitors to find what they want on your site and they also allow search engines to navigate, improving your SEO ranking.
External linking might seem illogical in that they take people away from your site but in fact they help create trust and confidence. They show that you are prepared to point people in the right direction. External links also help search engines to locate your particular market niche.
WordPress SEO work is never done!
SEO is not a one-off operation, it’s ongoing and evolving so keep up with trends, new resources and new approaches … and most important of all… tell people and Google about it.